Marketing Strategy Analysis on China’s Fast Food Industry: Case from KFC

Marketing Mix Elements - A Case Study on Steel Industry Export

S teel industries play a key role in the national economy and welfare of the society in many steel manufacturer countries. It is found that manufacturing and consuming of steel products would be a key indicator to measure and evaluate economic and industrial performance of a country. Nowadays, countries with the large natural oil and gas resources (e.g. Iran) attempt to select an alt...

analysis of marketing strategy impact on organizational performance in the iran banking industry case study: maskan bank of kermanshah province

abstract. at the same success in today's competitive world, we need appropriate marketing strategy, and from the other hand, the main objective of any financial organization, improve performance assessment of performance, one of the best ways to improve performance in organizations. the purpose of this study was to analyze the impact of marketing strategy, organizational performance in the...

An analysis of the content of food industry pledges on marketing to children.

OBJECTIVE To identify pledges made by the food industry to change food marketing to children worldwide, examine their content and discuss their potential to reduce the harmful effects of food marketing to children. DESIGN A search for pledges and specific commitments made by participating companies and a content analysis of their scope and criteria used to define the marketing covered or excl...

Mobile Marketing: From Marketing Strategy to Mobile Marketing Campaign Implementation

Over the past few years, mobile marketing has generated an increasing interest among academics and practitioners. While numerous studies have provided important insights into the mobile marketing, our understanding of this topic of growing interest and importance remains deficient. Therefore, the objective of this article is to provide a comprehensive framework intended to guide research effort...

American Fast Food in Chinese Market: A Cross-Cultural Perspective ----In Example of KFC and McDonald’s